Archive for the ‘Print Design’ Category

Barista Technology Logo

Tuesday, June 14th, 2011

Barista is the proprietary ad-serving technology suite used by Pulse 360. This logo will be used as a badge (powered by Barista) and in technology-centric marketing materials.

I wanted the wordmark and logo to be approachable, yet still look like a technology product. The logo itself should give the viewer the impression of the technology “serving” the right ad. The color scheme is borrowed from the Pulse 360 identity for consistency.

These were some alternate takes on the Barista logo:

2010 Pulse 360 Corporate Challenge T-Shirt

Sunday, May 30th, 2010

Chase Corporate Challenge Buffalo

Every year, Pulse 360/Seevast competes in the “Corporate Challenge” in Buffalo, NY, where the main office is located. And every year (this is my third) I design a t-shirt for the athletes to wear on the big day. Here is the 2010 version:

2009 Pulse 360 Corporate Challege T-Shirt

Saturday, June 6th, 2009

Chase Corporate Challenge Buffalo

Every year, Pulse 360/Seevast competes in the “Corporate Challenge” in Buffalo, NY, where the main office is located. And every year (this is my third) I design a t-shirt for the athletes to wear on the big day. Here is the 2009 version:

SyndiGo Logo

Tuesday, March 3rd, 2009


SyndiGo builds vertical ad networks bridging large publishers like CBS and small publishers like local blog sites.

The SyndiGo logo was the first branding project I worked on after starting at Seevast. We had a placeholder site up on the web, with a logo based on Bank Gothic. It looked like this:


 

For the re-branded version, I wanted to keep the deep red tones of the original, because it is a good way for SyndiGo to differentiate itself from the other logos associated with the company. Kanoodle uses purple, Seevast uses a turquoise, and Pulse 360 uses orange.

What I did want to change was the amount of horizontal space the logo took up. Since we were a vertical ad network, I felt the logo should not be long and squat. Also, I wanted to find a visual metaphor for the business model, bridging large publishers with small publishers and cycling content and advertising within the same web placement, shifting traffic from small web publishers (blogs, etc) to large (NBC, CBS, etc) and vice-versa. Additionally, I wanted to stay away from the large/small cap look of the old logo, so we weren’t emphasizing the GO part of SyndiGo, but rather make it all one, simple word. I felt that the “Syndi-” part of the name was arguably more important than the “-Go,” since that part was referencing the idea of syndication.

Here’s the application of the logo onto our business cards: